The challenge was to continuously adapt to the high demands and fast pace of the German market, where quality and execution standards are very demanding. In parallel, it was necessary to understand and integrate the specifics of the US market, in the context of the microblading courses organized through PhiBrows Academy.
We managed differences in positioning, communication and user behavior, building flexible solutions that cater to both markets.
The website creation process for Francek Friseure started with the analysis of the visual identity and the way to present the services to the customers, with a clear structure of the pages that highlight the salon services, portfolio and contact information being defined. The design was built in an elegant and modern style, specific to the beauty industry, oriented towards a coherent and attractive visual experience.
In parallel, we developed the integrated online store for professional hair care products, with full functionality of presentation, filtering, shopping cart and online payment, optimized for conversions. The platform was delivered end-to-end, in the context of a partnership of over 14 years, in which we also created the visual identity, interior branding and marketing campaigns in the US, supporting the development of microblading and training services.
The final solution is optimized for performance, mobile and scaling, providing a seamless experience for both salon customers and online store users.
We contributed to strengthening a brand with over 30 years of tradition, supporting its growth and positioning in a competitive market in Germany and the US.
We delivered a complete ecosystem: websites, online stores (including Robson Peluquero and Oribe Germany), apps, branding, marketing, and SEO.
Through these components, we accelerated business visibility and performance internationally.
The project also leveraged Francek Prsa's personal branding, recognized globally, amplifying brand impact.
